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Title
Text copied to clipboard!Advertising Analyst
Description
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We are looking for an Advertising Analyst to join our dynamic marketing team. As an Advertising Analyst, you will be responsible for collecting, analyzing, and interpreting data related to advertising campaigns across various platforms. Your insights will help drive strategic decisions, optimize ad spend, and improve overall campaign performance. You will work closely with marketing managers, creative teams, and external partners to ensure that advertising efforts are data-driven and aligned with business objectives. Key responsibilities include monitoring campaign metrics, identifying trends, preparing detailed reports, and making actionable recommendations. The ideal candidate is highly analytical, detail-oriented, and has a strong understanding of digital marketing channels, including social media, search engines, and display advertising. You should be comfortable working with large datasets, using analytics tools, and presenting findings to stakeholders. Experience with A/B testing, conversion tracking, and ROI analysis is highly desirable. Strong communication skills and the ability to translate complex data into clear, actionable insights are essential. If you are passionate about leveraging data to drive advertising success and thrive in a fast-paced environment, we encourage you to apply.
Responsibilities
Text copied to clipboard!- Collect and analyze data from advertising campaigns.
- Monitor key performance indicators (KPIs) and campaign metrics.
- Prepare detailed reports and present findings to stakeholders.
- Identify trends and provide actionable recommendations.
- Collaborate with marketing and creative teams.
- Optimize ad spend and campaign performance.
- Conduct A/B testing and conversion analysis.
- Stay updated on industry trends and best practices.
- Support the development of data-driven marketing strategies.
- Ensure data accuracy and integrity in all analyses.
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing, Statistics, Business, or related field.
- Proven experience in advertising analytics or digital marketing.
- Strong analytical and problem-solving skills.
- Proficiency with analytics tools (e.g., Google Analytics, Excel).
- Experience with A/B testing and conversion tracking.
- Excellent communication and presentation skills.
- Ability to work with large datasets and complex information.
- Attention to detail and organizational skills.
- Familiarity with digital advertising platforms.
- Ability to work independently and as part of a team.
Potential interview questions
Text copied to clipboard!- What analytics tools have you used in previous roles?
- Describe your experience with A/B testing.
- How do you ensure data accuracy in your analyses?
- Can you provide an example of optimizing an ad campaign?
- What KPIs do you consider most important for advertising?
- How do you stay updated on digital marketing trends?
- Describe a challenging data analysis project you completed.
- How do you communicate complex data to non-technical stakeholders?
- What experience do you have with conversion tracking?
- How do you prioritize multiple projects with tight deadlines?
